About the Role
The Central Johannesburg TVET College is seeking a passionate and dedicated Assistant Director: Marketing and Communication to join its vibrant team at the Central Office in Central Johannesburg. This pivotal role is integral to the college’s mission of delivering quality education and training, enhancing its reputation, and ensuring that the community is well-informed about the various programs and events offered. By developing and implementing innovative marketing strategies and communication plans, you will play a key part in promoting the college’s initiatives and contributing to the empowerment of students and the broader community.
In this role, you will be at the forefront of engaging with the community, utilizing various platforms—from social media to press releases—to effectively communicate the college’s offerings. Your work will not only help shape the public perception of the college but will also foster a deeper understanding of the vocational education pathways available to learners in Johannesburg. The impact of your contributions will resonate throughout the community as you help bridge the gap between education and employment.
About the Department
The Central Johannesburg TVET College is dedicated to providing high-quality vocational education and training that meets the needs of the local economy and society. With a commitment to excellence and inclusivity, the college aims to equip students with the practical skills and knowledge necessary for success in their chosen fields. Working here means being part of an organization that values growth, innovation, and community engagement, making it a fulfilling environment for professionals who are passionate about education and public service.
What You’ll Do
- Develop and implement comprehensive marketing strategies aligned with college objectives.
- Coordinate marketing and communication projects, events, and public awareness campaigns.
- Create engaging content for various platforms, including social media, press releases, and website updates.
- Manage media relations and respond to inquiries on social media.
- Monitor media coverage and provide analysis reports to senior management.
- Oversee the college’s events, ensuring effective branding and messaging.
- Conduct customer satisfaction surveys and compile reports for follow-up.
- Stay updated on industry trends to enhance marketing strategies and practices.
What You’ll Need
- Matric/NC(V) Level 4 plus an accredited 3-year Degree/Diploma in Marketing, Corporate Communication, Public Relations, Journalism, or a related field.
- A minimum of five years of functional experience in Marketing, with at least 3-5 years of supervisory experience.
- A valid code 08 driver’s license.
- Knowledge of graphic design is an added advantage.
- Willingness to work irregular hours and travel extensively.
- Excellent written and verbal communication skills, with attention to detail.
- Understanding of stakeholder management and digital marketing best practices.
- Ability to communicate effectively in at least two of the three official languages of the Western Cape.
How to Apply
Please refer to the application instructions below.
Requirements
Matric/NC(V) Level 4 plus an accredited 3-years Degree / Diploma Marketing / Corporate Communication / Public Relations / Journalism or a related field qualification.A minimum of five (5) years of functional experience in Marketing with at least 3 – 5 years supervisory experience in relevant field.
A Valid code 08 driver’s License.
Graphic Design knowledge will be an added advantage.
Willingness to work irregular hours and travel extensively.
Competencies: Strategic execution.
Understanding of the importance of brand guidelines & 51 applying them across a range of channels.
Knowledge and understanding of stakeholder management.
Knowledge and understanding of digital marketing.
Knowledge of events management.
Excellent written and verbal communication skills with a keen eye for detail.
A good understanding and knowledge of college administrative policies, procedures, and planning.
Website and Social Media experience.
Ability to effectively communicate in at least two of the three official languages of the Western Cape.
Demonstrated experience in managing marketing budgets and ability to implement cost saving measures and strict adherence to Government Procurement Policies and Procedures.
Skills: Administrative.
Good interpersonal relations.
Project Management.
Planning and organizing.
Report Writing.
Excellent verbal and written communication skills at all levels of an organisation.
Self-Management.
Campaign management.
Negotiation.
People management.
Client orientation and customer focus.
Research Skills.
Problem solving.
Job Duties
Compile, develop marketing strategies.Coordinate and planning all marketing and communication strategies, budget, projects and events in line with government and college administrative policies, procedures and planning.
Develop and implement comprehensive communication plans to promote the college’s programs and events.
Engage and create informative content for press releases, articles, social media, website updates and other communication platforms.
Manage media relations, responding to social media inquiries.
Monitor media coverage & provide regular reports and analysis to senior management.
Manage social media pages and generate reports for senior management.
Coordinate public awareness campaigns and outreach activities to increase public understanding of TVET programs and initiatives.
Support internal communication efforts to ensure consistent messaging and alignment with organisational goals.
Manage all events including exhibition participation, official functions and special marketing events.
Ensure the provision of photographic services at events and drafting articles.
Manage the marketing of the college through branding at these events.
Stay up to date with industry trends, best practices and emerging marketing technologies to continually enhance the college’s marketing strategies.
Conduct Customer Satisfaction Surveys internally and externally and compile individual reports for follow-up.
Responsible for College website.
