About the Role
The Department of Public Service and Administration is seeking a talented individual for the position of Assistant Director: Marketing in Pretoria, Gauteng. This role is essential for promoting the department’s initiatives and programmes, ensuring that citizens are informed and engaged. By coordinating outreach campaigns and public participation efforts, the Assistant Director will significantly impact the community’s awareness of government services and contribute to the overall mission of enhancing public service delivery in South Africa.
Based in the heart of Pretoria, this position offers an exciting opportunity to be at the forefront of marketing within the public sector. The successful candidate will not only manage information dissemination and branding strategies but also play a vital role in fostering citizen engagement and inter-departmental collaboration. Your efforts will help shape the perception of the department and ensure that its voice reaches every corner of the community.
About the Department
The Department of Public Service and Administration is committed to the effective and efficient delivery of services to the South African public. Its mandate includes the promotion of good governance, transparency, and accountability in public service. Working here means being part of a dedicated team that strives to improve the lives of citizens through well-managed and well-communicated initiatives. The department values innovation and creativity, making it a meaningful workplace for those passionate about serving their community.
What You’ll Do
- Provide comprehensive marketing services for the department, ensuring consistent messaging and branding.
- Coordinate outreach campaigns and advocacy sessions to raise awareness of departmental programmes.
- Compile and distribute informative materials about policies, services, and initiatives.
- Promote citizen engagement through public participation in departmental activities.
- Facilitate communication between internal and external stakeholders regarding marketing initiatives.
- Support and uphold the departmental brand identity by monitoring compliance with corporate identity guidelines.
- Organise and implement events, exhibitions, and information sessions to engage the public.
- Develop and manage a calendar of events and campaigns for effective planning and execution.
- Collaborate with various content leaders to ensure relevant and impactful event messaging.
- Package and implement traditional and multimedia information tools for departmental activities.
What You’ll Need
- A Grade 12 Certificate and a National Diploma in Marketing, Brand Management, or Public Relations (NQF Level 6).
- At least 3 years of experience in a marketing and brand management environment.
- A valid driver’s license.
- Knowledge of policies and legislation governing communication, as well as marketing and brand management principles.
- Strong skills in marketing communication, advocacy, and interpersonal relations.
- Proficient in computer literacy with analytical thinking and problem-solving abilities.
- Willingness to travel extensively and work outside regular office hours.
How to Apply
Applications can be submitted by hand delivery during office hours or by email as outlined in the instructions below.
Requirements
Minimum requirements: Applicants must be in possession of Grade 12 Certificate and a National Diploma in Marketing / Brand Management / Public Relations (NQF Level 6).Minimum of 3 years' experience in marketing and brand management service environment.
A valid driver's licence.
Job related 128 knowledge: Knowledge of Policies and legislations governing communication.
Marketing and Brand Management principles.
Batho-Pele principles.
Job related skills: Marketing Communication.
Interpersonal Relations.
Advocacy.
Computer literacy.
Analytical thinking.
Decision making.
Problem solving.
Ability and willingness to travel extensively and work outside office hours.
Job Duties
Provide marketing services for the Department.Coordinate outreach campaigns, information and advocacy sessions to create awareness of the department's initiative and programmes.
Compile and distribute information material on the programmes, policies and services of the Department.
Promote citizen engagement by coordinating public participation in departmental policies and programmes.
Facilitate inter-departmental and external stakeholder messaging on marketing initiatives.
Support initiatives to uphold the departmental brand identity.
Handle and facilitate information queries from the public and stakeholders attending departmental events and activities.
Coordinate corporate identity services for the Department.
Monitor the implementation of the departmental brand for consistent visual presentation.
Record non-compliance corporate identity guidelines on branded output.
Conduct regular training sessions on the compliance to the branding guidelines.
Assess and recommend appropriate types of branded signage and way-findings to departmental service delivery points or activities.
Develop and implement consistent brand messages internally and externally.
Provide advice and specifications for branded collateral and promotional material.
Draft and implement event branding plans.
Organise and implement events, exhibitions and information sessions.
Plan, organise and coordinate events, exhibitions, campaigns and information sessions.
Draft and keep an updated calendar for events, exhibitions and information sessions.
Identify and recommend relevant target audiences for exhibitions and information sessions.
Regular liaising with relevant event, activity or campaign content leaders.
Interact with stakeholders and delegates to provide information at events and exhibitions.
Maintain even and exhibition attendance registers.
Maintain detailed referral documents for queries which cannot be addressed during the activities.
Follow-up on events and exhibition queries with the relevant internal units until closure and provide reports.
Package and implement traditional and multi-media information tools for departmental activities.
Collate and distribute planned and ad-hoc information material to stakeholders.
Coordinate media buying and advertising services.
Recommend appropriate media channels for paid media campaigns and projects.
Source media buying quotations from media houses and media owners.
Coordinate the production of advertisement copy or audio-visual recordings aligned to corporate identity guidelines.
Coordinate the placement of the advertisement.
Collate print media advertisement tear-offs, audio and video clips.
