Assistant Director: Branding And Events – Pretoria – National Treasury

About the Role

The National Treasury is seeking a dedicated and innovative Assistant Director: Branding and Events to join its dynamic team in Pretoria. In this pivotal role, you will be at the forefront of promoting the objectives and values of the Government Pensions Administration Agency (GPAA) and the Government Employees Pension Fund (GEPF). Your efforts will ensure that branding and events are not just well-coordinated but also resonate deeply within the community, fostering a strong public service presence across South Africa. This role is essential in building trust and engagement with the citizens, showcasing the government’s commitment to transparency and service excellence.

Working in Pretoria, a city known for its vibrant culture and historical significance, you will collaborate with a variety of stakeholders to create memorable events and campaigns that align with the National Treasury’s objectives. Your role matters because it helps to enhance the visibility of vital government services and initiatives, making a direct impact on how citizens perceive and interact with public services. Through effective branding and event management, you will help foster a sense of pride and community engagement among South Africans.

About the Department

The National Treasury is the backbone of South Africa’s economic management, responsible for formulating and implementing fiscal policies that support economic growth and stability. The department plays a crucial role in overseeing public finances, ensuring transparency, and promoting the effective management of government resources. By joining the National Treasury, you will be part of a mission-driven organization that strives to improve the lives of all South Africans through sound financial governance, which makes every day at work meaningful and impactful.

What You’ll Do

• Organize and coordinate a variety of marketing events and campaigns for the GPAA and GEPF.
• Supervise all logistical arrangements for events, including catering and venue selection.
• Ensure consistent brand messaging across all marketing and branding activities.
• Develop and implement promotional materials for events and campaigns.
• Conduct brand audits to maintain corporate identity standards.
• Plan and manage an annual exhibition calendar and oversee internal and external events.
• Provide guidance and support to staff in executing branding and event strategies.
• Monitor and evaluate the effectiveness of marketing initiatives and promotional items.

What You’ll Need

• A relevant 3-year tertiary qualification in Marketing, Communication, Public Relations, Event Management, Brand Management, or a related field.
• 3-5 years of experience in a communications, branding, or events environment.
• At least 2 years of supervisory or junior management experience.
• Strong project management and events coordination skills.
• Excellent interpersonal, negotiation, and communication abilities.
• A creative approach with strong analytical skills and attention to detail.

How to Apply

Please submit your application before the closing date as late applications will not be considered.